Kim Kardashian Ready to Launch Fragrance

Kim Kardashian, the reality TV star has just announced plans to launch her first signature scent through Lighthouse Beauty, which also produces 50 Cent’s soon-to-launch men’s scent.

“Collaborating with Lighthouse Beauty was a really creative, innovative process,” Kardashian told Women’s Wear Daily.

“What’s so different about their approach is that they have worked so closely with me on all aspects of my fragrance, the bottle, the juice…so I can develop a product that truly represents me and speaks to my fans….the fragrance really captures who I am.”